EMEA Nike Jobs - Brand and Consumer Marketing

PR Manager Style & Entertainment - Italy HQ Bologna, Italy

Main tasks

Develop PR activities within marketing and brand initiatives
Enhamce the relationship with italian media
PR agencies management

Member of the Corporate Communications Team at country level, the PR Manager works closely with the Head of Corporate Communications to establish, maintain and manage relevant relationships with organizations & individuals in order to define, implement and manage PR activities, with a special focus to enhance & protect the Nike Brand, its products and its corporate reputation. Main responsibilities: Working in strong synergy with the head of Corporate Communications, to support the development of PR activities within the marketing and brand initiatives at a country level. To manage specific PR projects to support marketing brand initiatives, developing and implementing PR plans, controlling budget, monitoring and reporting results to the relevant people within the country marketing department To monitor the media coverage about Nike and its product. To establish, maintain and enhance the relationships with all the Italian Media (press, TV, Radio, Internet), with a special focus on monitoring all the sensitive/corporate issues that may have an impact on the Brand and Corporate reputation. PR agencies management: set goals, brief, coordinate and evaluate the results of Nike Italy external PR agencies Be the alter ego of the In country Head of CC on managing corporate communication issues; monitoring key issues and helping to coordinate issues management activities; handling internal and external requests ? source and provide information as appropriate Job requirements: Education Experience: Bachelor's degree in marketing, communications, business, journalism or related field preferred. Demonstrable interest in communications and the media. Strong written and oral skills required. Job experience: required 3-5 yrs of experience in complex multinational companies with a high level of market-orientation; or 4-5 yrs of experience in PR agencies Knowledge: Awareness of internal and external communications. Experience with consumer marketing, has experience with youth, style and sports media. Sports interested. Extensive experience in writing and editing for print and multi-media formats. Knowledge of new media technology: Internet, CD-ROM, etc. Knowledge from strategic PR (proactive approach).

SR Brand Manager Football - Italy HQ Bologna, Italy

Main tasks

Leadership, Visioning and Strategic Planning
Drive Brand Management & Integrated Marketing Mix
Inspire and Connect with the Football Consumer
Lead business integration

The SR Brand Manager' s mission is to develop, articulate, and execute a long term vision for the football brand and business based on tangible consumer insights. Position the brand with the football consumer as the base to drive clear category strategies to generate business growth and profitability. Main responibilities: Leadership, Visioning and Strategic Planning -Develop the Marketing and Business plan establishing the strategic agenda for the category -Lead the football virtual team to develop a country vision by department and function -Be on the pulse of the consumer to identify key opportunities for future development of the category and the brand -Influence and participate in the recruitment, development and training of football team members -Maintain a high level of motivation on the team and throughout the organization -Work close to the EHQ organization to feed in relevant input and ensure strategic brand and business alignment Drive Brand Management & Integrated Marketing Mix -Lead the integrated marketing process by driving the football virtual team to identify, develop, execute and evaluate seasonal brand initiatives -Establish a marketing follow up methodology with appropriate functional reporting -Be close to the consumer to ensure brand connectivity with the football target -Communicate brand and product stories in a compelling and exciting way -Assist seasonal sell in process, delivering exciting brand stories that support the growth of the business -Track demand creation budget to ensure efficient allocation of resources Inspire and Connect with the Football Consumer -Develop 12 month marketing plan to strengthen connection with the football consumer -Develop creative and unexpected marketing initiatives to energize the football consumer and to create football brand talkability -Ensure functional excellence and integration in the execution of marketing initiatives: BC, Digital, Event, RM, PR, SM, etc. -Develop and execute plan against the futsal consumer Lead business integration -Establish the business objectives for the year and for each of the seasons together with the Sales and Product Managers -Help developing relevant sales and account plans for the football category to achieve long and middle term strategic objectives -Develop and sustain winning business models for Team Sports and replicas -Analyse sales and retail performance indicators on a regular basis to spot potential business opportunities. Job requirements: University degree with MBA preferred. Minimum 8-10 years of business relevant experience in related industries: sporting goods, fast moving goods. Experience in multinational environment preferred. Significant experience in marketing Proven experience in managing teams/ virtual teams. Advanced analytical and financial skills.

Country Strategic Account Marketing Manager - Italy HQ Bologna, Italy

Main tasks

Develop strategies for POSITIONING AND GROWTH of strategic accounts
Develop specific mktg activities to differentiate the accounts and support account?s sell-thru
Keep an on-going relationship with Strategic Account Marketing Management
Manage Interaction Mktg - Sales Process

MISSION Create attraction, engagement and connection, at store level to all potential consumers. Drive account positioning and growth in core categories thru dedicated marketing support. Maximize and enfasize commercial opportunities to improve retailers fluency and profitability. Find the best balance between brand enhancement and biz driving, bringing accounts towards excellence in communication and at retail, and at the same time driving the internal process to support the accounts thru dedicated initiatives. ACCOUNTABILITIES Develop strategies for POSITIONING AND GROWTH of strategic accounts: ?Define a core Field Of Play for each account to be developed all year around in order to increase FOP penetration and visibility, and create a consistent story around the FOP in the account ?Define, together with Strategic Account Team, a strategic mktg plan for each account to support account positioning and biz targets. ?Share the strategic plan with Retail Mktg Manager and Bran Managers in order to define the specific marketing initiatives on seasonal basis Develop specific mktg activities to differentiate the accounts and support account?s sell-thru: ?Coordinate initiatives execution through the Marketing team at functional level ?At the end of each initiative, evaluate the impact on FOP sell-th and share these results with Sales and Mktg ?Give a dedicated support to accounts? initiatives (i.e.: retailers? marketing campaigns, catalogues?). Keep an on-going relationship with Strategic Account Marketing Management ?Share Nike mktg plans with Mktg Mgrs and Top Management of each account, looking for any synergy with their specific mktg plans, and coordinate the planning as well as the execution phase of the initiative with them. ?Arrange meetings with Mktg Mgrs of each account to define the best working process ?Be the point of reference for all strategic accounts for any marketing need Interaction Mktg-Sales Process ?Schedule IMS meetings on a seasonal basis, involving Business Units, Mktg and Sales people, in order to align all relevant managers on seasonal initiatives. ?Coordinate the process, in order to get sell-in tools that are useful to support sales campaign. ?Check all sell-in tools are ready by the beginning of the sales mtg ?Coordinate the information flow between Sales and Retail Mktg to execute iniatives effectively. ?Evaluate the participation of special guests, creation of events with retailers and any collateral activity of trade mktg when needed. ?1 time per year evaluate the effectiveness of the sell-in tools and react when necessary in order to adapt and adequate the tools to the sales team needs REQUIREMENTS - Education: 4-year/university Degree (e.g. Bachelor?s) - Work Experience: 8/10 years field sales/athletic product industry experience; 3/5 years sales management experience - Language skills: fluent english - Technical skills: Must understand the market, customers, and retail trends, together with key marketing basics. Must understand the right balance between brand and biz in a marketing oriented company. Must have a retail/trade expertise together with a marketing attitude. Must be able to understand complex business issues, find creative ways to solve problems, and make sound decisions that benefit Nike. Must have strong abilities in Microsoft Office products; e.g. Outlook, PowerPoint, Word, Excel - Communication skills: Proven ability to persuade and influence people to take desired action across appropriate levels of the organization Must be able to communicate effectively with clear/concise written and verbal messages through emails/reports/presentations Must have exceptional communication skills, including ability to elicit information, actively listen, dialog freely, verbalize ideas effectively, mange tense situations including resolve conflict - Management/Leadership skills: Must have proven ability to develop and maintain honest and fair internal and external relationships at all levels Must have proven ability to guide/coach customers/employees/managers Must be results oriented and be able to lead team against achieving sales goals Must have the ability to drive and execute an agenda Must have experience in working with a team to develop both short and long term plans

Retail Marketing Executive - Russia, Moscow, Russia

Main tasks

Facilitating and driving the retail marketing process;
Interaction setting with creative&production agencies;
Ensure the smooth client liaison

Core accountabilities: Lead and facilitate retail marketing production process; Ensure the supplier liaison: manage production and creative agencies so they deliver projects on time, budget and strategy; Support client liaison; Be engaged in creative judgment and briefing. Requirements: 1-3 years of relative corporate or agency experience; Upper intermediate level of English; Excellent PC user; Strong managerial skills, multitasking, effective communicator with a designer?s set of mind. Conditions: Competitive salary; Package which includes fitness cover, life and medical insurance, food allowance, Nike products discounts.

Brand Manager WMN'S - Italy HQ Bologna, Italy

Main tasks

Leadership, Visioning and Strategic Planning
Drive Brand Management & Integrated Marketing Mix
Inspire and Connect with the Women Consumer
Lead Business Integration

The Brand Manager' s mission is to develop, articulate, and execute a long term vision for the women brand and business based on tangible consumer insights. Position the brand with the women consumer as the base to drive clear category strategies to generate business growth and profitability. The main responsibilities are: Leadership, Visioning and Strategic Planning -Develop the Marketing and Business plan establishing the strategic agenda for the category -Lead the wmn' s virtual team to develop a country vision by department and function -Be on the pulse of the consumer to identify key opportunities for future development of the category and the brand -Maintain a high level of motivation on the team and throughout the organization -Work close to the EHQ organization to feed in relevant input and ensure strategic brand and business alignment Drive Brand Management & Integrated Marketing Mix -Lead the integrated marketing process by driving the wmn's virtual team to identify, develop, execute and evaluate seasonal brand initiatives -Establish a marketing follow up methodology with appropriate functional reporting -Be close to the consumer to ensure brand connectivity with the target -Communicate brand and product stories in a compelling and exciting way -Assist seasonal sell in process, delivering exciting brand stories that support the growth of the business -Track demand creation budget to ensure efficient allocation of resources Inspire and Connect with the Consumer -Develop 12 month marketing plan to strengthen connection with the wmn's consumer -Develop creative and unexpected marketing initiatives to energize the wmn's consumer and to create brand talkability -Ensure functional excellence and integration in the execution of marketing initiatives: BC, Digital, Event, RM, PR, SM, etc. Lead business integration -Establish the business objectives for the year and for each of the seasons together with the Sales and Product Managers -Help developing relevant sales and account plans for the wmn's category to achieve long and middle term strategic objectives -Analyse sales and retail performance indicators on a regular basis to spot potential business opportunities. Job requirements: University degree in Marketing/Management/ Economics, with MBA preferred. Minimum 6-8 years of business relevant experience in related industries: sporting goods, fast moving goods. Experience in multinational environment preferred. Significant experience in marketing Proven experience in managing teams/ virtual teams. Advanced analytical and financial skills.

Content & Media Planner - EMEA Headquarters, Hilversum, NL, Netherlands

Main tasks

Mission: Work closely with the Media Director and the regional brand connections teams to deliver the next generation of media thinking & execution for the worlds leading communication brand putting athlete insights at the heart of every plan. Responsibilities: Media Planning and Content Distribution:

Work with the Content & Media Director in the day-to-day implementation planning and execution of all media plans / assignments in EMEA. Manage media plan updates and amendments, production traffic process/ creative toolbox allocations (with Advertising team), traffic driving efforts to nike.com & digital experiences, and pan-regional media. Organize plan / budget data. Initiate and drive communication with Regional Nike BC teams.

Budget Management:

Manage the monthly regional media budget / pivot tables and Regional Media plan reporting process. Provide timely, accurate and interpreted EMEA media spend information - splitting budgets by country,category, season and media type.

Media Environment and Data Management:

Direct the competitive intelligence data regionally across EMEA. Manage agencies to investigate, analyze and interpret our competitor?s media spend & execution. Keep the Regional Media Manager / Regional Teams updated on information, issues and implications in timely way.

Project Management:

Lead specific projects (pan EMEA, specific brand initiatives, Content Distribution strategy, Search Marketing strategy, Branded Content execution, Coordinate / set up Market tour visits to review media plans, agency briefing?) with support of the Media Director.

Other:

Manage, maintain and update media library/resource center. Manage provision of timely, up-to-date, relevant, interpreted media information to the Regional Brand Connections group and the Global Media Team including creative uses of media, ratings analysis, media scene overviews, new media data.

Requirements: Education: 4-year University degree. Experience: 5 years media planning/buying experience with an advertising or media agency or client. Other: Flexible work hours to cover multiple timezone issues. Use of PC with exceptional knowledge of all Microsoft Office packages & outstanding knowledge of the internet / worldwideweb. Languages: Fluent in English. Both written and spoken.

Internship Corporate Communications - EMEA Headquarters, Hilversum, NL, Netherlands

Main tasks

Mission: To support the Corporate Communications Team at Nike EHQ with the creation, implementation and coordination of Marketing PR actions and tools for the Women?s Training and Football categories in order to generate ongoing media coverage for the Nike Brand in the EMEA region. Responsibilities

Help to implement and coordinate PR actions including Pan-European communications tools (e.g. press releases, media kits, VNR?s and media events) through working closely with the marketing and product / design teams at EHQ as well as the EMEA Senior Corporate Communications manager and the PR Managers across the region on key categories (Women¹s Training and Football).

Lead regular and consistent internal reporting process on achieved coverage from countries to EHQ and monthly highlights from EHQ to WHQ.

Develop, implement and continuously improve system to enhance best practice sharing across EMEA.

Support country PR teams providing them with relevant imagery, facts and figures on a daily basis.

General support Corporate Communications department Requirements

Students who are studying their 3rd or 4th year in Communications

Fluent English, written and spoken.

Good knowledge of MS Office applications

Preferably good experience with/knowledge of Weblogs/Podcasting and other new communication tools

Good understanding of corporate communication/sensitivities and project management skills

Strong relationship builder and result driven

You have proof of eligibility to work in the European Union countries.

You must be enrolled in a school or university within the EMEA region.

Retail Brand Manager Football - EMEA Headquarters, Hilversum, NL, Netherlands

Main tasks

Mission: The Retail Brand Manager for Football leads the strategic retail marketing direction and execution process for our leading category in the region across all wholesale and retail channels through collaboration with country Retail Marketing teams to ensure premium and profitable brand presentation. The role forms a core part of the cross functional Football virtual team in EMEA (sales, brand management, product, retail marketing) to ensure continued growth for our Football business and strengthening of the consumer connection to the football consumer in the region. Ultimately this role?s success should elevate our brand presentation in those football-relevant retail destinations and deliver a more premium brand experience for the football consumers at retail. The role is an EMEA Regional role, based in EHQ Hilversum, The Netherlands. Responsibilities: Set women?s RM strategic direction:

Plan, create and lead the retail marketing strategy across all retail channels for EMEA (including Nike Towns, Multi-Gender / Franchise, Strategic Accounts, Wholesale accounts, football/soccer striker, etc) from concept development to completion/execution in country.
Develop and evolve solutions for sustainable benchmark Nike Football pinnacle destinations throughout the region to help drive the indirection for the broader retail landscape.

Develop and provide seasonal RM packages for country execution:

Develop RM sell in tools to drive sell in and sell through strategies on a seasonal basis.
Develop ?world class? retail marketing briefs with strategic insights, country-specific understandings and crucial initiative information.
Brief, develop and handoff 4 seasonal window and in store packages, RM and VM guidelines (in partnership with VM team).
Brief, develop and handoff tools and fixturing for Nike PU
Brief and collaborate with VM (visual merchandising) to ensure detailed and integrated RM and VM guides handed off seasonally.

Lead countries to elevate RM strategies and execution:

Ensure time spent with countries to understand specific needs.
Proactively share EHQ strategies with countries, and assist them to interpret this thinking in country
Collaborate with country Retail Marketing managers to analyze and interpret consumer/retail information with the goal of providing insightful and relevant EMEA retail marketing briefs.
Coach and mentor country RM Football leads to improved business and brand RM executions for football category. More premium.
Participate in regular Retail Marketing Managers meetings & efficiently communicate regional initiative information to country retail marketing teams.
Challenge the countries to tier doors and drive better assortments when RM support is provided.
Ensure country teams executing RM and VM programs consistent to standards shared, and coach/mentor/assist as needed to address deviations as needed.

Develop strategic vendor partnerships and processes:

Brief and direct Brand Design on all internally driven initiatives.
Lead the creative process & production requirements with a number of agencies.
Select both creative and production supplier services & use negotiation skills for budget efficiencies.
Continue to build a benchmark working relationship with VM team in EHQ to improved overall consumer experience at retail.
Maintain respectful and productive relationships with suppliers and continuously seek innovative creative and production retail solutions that result in innovative creative and production efficiencies.

Contribute to Football VT both within and outside RM function:

Build Nike marketing knowledge, and contribute to Football VT both within the function of RM and more broadly across other functions.
Continue the development of cross function Football strategic plan as part of VT.
Communicate and lead RM strategy as part of VT and communicate/lead specific execution with countries
Help Drive process to seasonally connect with BU?s / sales/ VM and Brand team to determine integrated product assortments service plans and visual environment presentations through the integrated go to market process.

Management:

Direct, coach and develop Retail Marketing Coordinator to ensure proficiency and career growth - provide ongoing feedback, mentoring, coaching and performance reviews and other Human Resources related functions.

Business planning and financial management:

Participate in departmental brand planning and budgeting process.
Responsible for determining and monitoring progress of category against budgets.
Manage regional fiscal budgets and maintain clarity of initiative-based budgets.

Requirements: Education: 4-year University Degree. Experience: 8-10 years of consumer, brand, product or retail marketing and/or advertising experience with a strong brand marketing company or advertising agency. Previous experience in medium to high level marketing positions managing cross-functional marketing teams in the development and implementation of products, brand positioning, marketing strategies and integrated marketing plans Other: Proven leadership. Proven relationships with Sales and Product Management or Merchandising Management. Must have extensive knowledge of athletic industry and of trends in the marketplace. Must understand the competitive market, customers, consumers and retail trends. Must be able to understand complex business issues, find creative ways to solve problems, and make sound decisions that benefit Nike. Languages: Fluent in English. Both written and spoken.