USA Nike Jobs - Brand & Consumer Marketing

Associate Brand Manager (MDP - Marketing Development 2 Year Program) - ,

Associate Brand Managers (MDP) participate in a 2 year rotational program that supports a minimum of 3 different Brand Managers from the Global or Regional Brand Marketing teams with the execution of plans for assigned Categories, including brand initiatives, advertising, digital, PR, experiential marketing, consumer insights, brand planning or retail marketing in order to gain a broad knowledge base of brand management. You'll assist in the execution of functional Brand Management plans in US and/or Global key markets to drive consumer connection with Nike and key Nike products. Every 4-6 months ABM's rotate into a new department with the opportunity to work within 4-6 department throughout the 2 year program.

Upon completion of the rotational program, you'll be eligible for full time placement as an Associate Brand Manager with an appropriate Category, Region or Business Unit based on business need and your accomplishments.

JOB DETAILS INCLUDE:

Integrated Marketing Process

· For each Brand Management rotation, develop and coordinate Integrated Marketing timelines and calendars for assigned category marketing plans. Track and drive deliverables for assigned Integrated Marketing projects.

· Compile and organize the key seasonal assets needed by each function to execute their plans in a timely and efficient manner. Be a source for gaining instant consumer response/feedback for projects in both the planning and execution phase. Maintain close ties with target consumer to gain knowledge on him/her and help develop/drive a creative marketing plan to grow and strengthen the business.

· Work with the functional marketing team and serve as the primary contact for their needs across product, messaging and athlete.

Consumer Focus

· Lead, develop and execute functional Brand Management plans in key Global and/or Regional markets to drive consumer connection with Nike and key Nike products.

· Maintain close relationships with key consumer groups for assigned Category and/or Region.

· Work closely with sports marketing, event marketing, regional marketing teams and field reps to identify influencers and stay current on market trends.

Product Insights/Knowledge and Project Management

· For projects with a product component provide insights into the positioning for the seasonal product strategy.

· As needed, responsible for working closely with Inventory Management and Promo Planning to place product buys and ensure timely product delivery & program execution.

· Responsible for leading, developing, managing and delivering a project management and execution strategy for specific projects utilizing inside and external resources.

· Responsible for working with finance to track expenses against each assigned budget.

Sr Global Marketing Analyst - ,

Mind readers wanted.

Consumers today are more sophisticated and better educated than in any previous generation. They decide what they want and when they want it. At Nike, our challenge is to anticipate what they'll want and be ready with a solution. When we're really good, it's something -- a product, a service, a whatever -- that's so intuitively perfect the consumer hasn't even imagined it could exist. Your job? To make sure we know our consumers better than we know ourselves.

But you knew that already, didn't you?

As our Sr. Global Database Marketing Analyst, you'll enhance Nike's Customer Relationship Marketing (CRM), Direct Marketing and Multi-channel Business Initiatives across the globe, by providing the Direct Marketing Teams, Nike Direct, Senior Management, and Brand Marketing/Management with knowledge-based, consumer-focused insight and strategic recommendations. You'll serve as the subject-matter expert regarding performance and consumer data. You'll develop standard reports that provide Business Users with consumer specific statistics required to track performance against objectives. You'll also determine what types of recurring access needs are present and develop "business-user friendly" tools for Intranet access by nontechnical staff. You'll provide internal teams with ongoing and ad hoc analysis and translation of data (summaries, PowerPoint presentations, white papers, etc.), to support direct-to-consumer, CRM and direct-marketing strategic vision, program development/evaluation and evolution. You'll apply various data modeling techniques to mine the CMDB to identify trends and data outliers that suggest new marketing opportunities. Furthermore, you'll proactively identify opportunities to improve and drive the evolution of Nike's CRM/Relationship Marketing, Digital Commerce and Brand Marketing strategy and programs. You'll educate the regions on the global analytical standards and best practices. You'll also continually communicate how to utilize the data and analyses to drive actionable insights for the business. You'll stay abreast of best practices for the US and the regions, and communicate these practices on a quarterly basis. In addition, you'll partner with the CMDB Technology Operations Team to ensure database development and capabilities support the information needs of the Consumer Relationship Management, Direct Marketing and Digital Commerce strategy, goals and objectives.

Content Integration Manager - ,

Mind readers wanted.

But you knew that already, didn't you?

As our Content Integration Manager, you'll provide subject matter expertise to our customers and business partners, advising them on the feasibility and level of effort for content development to support new capabilities and consumer experiences. You'll be accountable for driving business process innovation around content toolsets and site content programming as well as touch-points with other groups and systems. You'll establish expertise representing product configuration/merchandising, backend capabilities and business rules for development, CMS system integration and deploy; surface enhancements and capabilities around toolset to improve operational efficiency and enable content initiatives. You'll also enhance consumer experience on product description page and creative initiatives though CMS development and programming. Gather information required for marketing and branding as necessary. You'll be the voice for quality, consistency and accuracy in messaging and content presentation. You'll coordinate and collaborate with internal teams on Global Content and Editorial Calendars, ensuring that site is represented and leveraged. Furthermore, you'll develop schedule and timeline for site content programming and deploy. You'll participate in discussions related to content initiatives -- fit, size, material/color, editorial content, etc. -- and surface backend enhancements as needed per roadmap. In addition, you'll ensure clear communication of status and next steps amongst the internal team regarding new and existing projects, scheduling and operations issues.

Nike 6.0 Sports Marketing Team Manager - ,

Mind readers wanted.

But you knew that already, didn't you?

As our Nike 6.0 Sports Marketing Manager, you'll lead the athlete/team direction for Nike 6.0. You'll seek and sign key athletes in action sports, in line with business objectives. Sports include surf, snowboard, wake, BMX, Moto, etc. You'll ensure authentic athletic insights and presence "on the field" in order to create brand visibility and excitement. You'll also ensure that category and athletes integrate into Nike's overall brand and marketing plans. Furthermore, you'll be able to negotiate key athlete deals for the Nike brand serving the athlete, team and/or influencer. You'll provide product expertise to satisfy performance needs. You'll be the direct line between athletes and the Nike product process. You'll take ownership for meeting the performance requirements of athletes. Moreover, you'll serve as the Nike Representative to the public at competitions, ensuring proper footwear and apparel usage. You'll also be on the leading edge of the action sports industry and formulate opinions on how Nike can be where it needs to be. You'll have the ability to assess new athletes and teams, including evaluating and signing the right athletes/key influencers in Action Sports. You'll contribute to Sports Marketing planning for category. You'll work closely with the Category Directors to participate and/or lead in select negotiations per the Director. You'll also participate in the execution of events, advertising, athlete-marketing programs and athlete appearances. You'll support the direction set by the Directors and contribute to the overall momentum of the department with knowledge and experience. You'll gather insights and product feedback and deliver to product teams. Also, you'll provide input on product buys and inventory needs to ensure quality service levels. You'll develop the deepest, most influential relationships possible. You'll leverage relationships with athletes, agents, coaches, officials, personal, etc. to help promote the Brand and ensure Brand integrity. You'll also work across the Nike matrix to maximize the effectiveness of the category integrated plans. In addition, you'll manage T&E spending for the category and own the budget, possibly managing Service Rep(s).

Associate Brand Manager - Action Sports - ,

Mind readers wanted.

But you knew that already, didn't you?

As our Associate Brand Manager for Action Sports, you'll assist in the creation and execution of category and seasonal initiatives for assigned categories, which drive brand strength, fuel consumer demand and strengthen our connection with consumers. You'll be the voice of the assigned category's consumer and the protector of the brand. You'll maintain a close relationship with key consumer groups. You'll also work closely with sports marketing, event marketing, regional marketing and field reps to identify influencers and stay current on market trends. You'll own a process of evaluation and analysis of execution to ensure continuing improvement in consumer experience and use of resources to achieve that experience. You'll support the development of strategic marketing plans and briefs, as well as complete the field-work / research needed for the plans. Furthermore, you'll assist in the information and communication of the details, decision making and progress on key assigned initiatives. You'll assist in leading categorical and seasonal event execution to ensure excellence with functional and regional groups. You'll contribute to the team's development of strategy, and implementation and evaluation of plans for both category and seasonal marketing initiatives. You'll also contribute to the definition of assigned category marketing strategies that support the broader brand plan. You'll support the integrated marketing process for assigned category. You'll assist in leading processes that enable timely and effective execution by cross-functional business teams, in line with an annual marketing budget. You'll participate in the creation of seasonal product outlines that detail all key products for assigned category. These outlines must provide the following information: product brief insights (the problem it addresses), design inspirations, features and benefits, target consumer, price, colors, unit forecasts, distribution and environmental assessment (market share, competition). You'll also communicate product support to cross-functional teammates responsible for other key seeding packages. You'll meet monthly with accounting to track expenses against each assigned budget. In addition, you'll work closely with Inventory Management and the Promo Planning team to place product buys and ensure timely product delivery and program execution.

Retail Development Coordinator - Golf - ,

Mind readers wanted.

But you knew that already, didn't you?

As our Retail Development Coordinator, you'll execute Nike Golf shop & fixture coordination across multiple channels of distribution. You'll be responsible for database management, project and budget forecasting, space planning, fixture and graphic orders, installation, and the invoicing of Nike Golf Space Development requests. You'll manage fixture and graphic request fulfillment from the Consumer Experience Category Lead and/or Sales Representatives, and manage the shop installation process with multiple vendors and Nike Golf partners to ensure all components are complete/accurate and meet shop business needs and budget requirement for the project. You'll also be responsible for shop fixture order entry, order submission with vendor, transportation bidding and approval, and communication to all vendors and Nike Golf Representatives to ensure the install date and time are met. You'll be relied on to address and solve any shop execution issues that arise during and/or after the installation process. You'll receive invoices for shop projects, review invoices for accurate billing and work through any discrepancies with the vendor prior to sending to the Consumer Experience Category Lead for sign-off. You'll also receive all requests, report production needs to the Retail Development Sr. Manager, and communicate the execution plan to the Consumer Experience Category Lead, vendors, and Sales Reps. You'll manage shop takedowns, revitalizations and relocations with the account team from initial planning through execution, along with managing apparel shop presentation needs at sales meetings and account meetings. In addition, you'll work directly with vendors to price new production runs, cut P.O.s and pay invoices in a timely manner.

Consumer Experience Program Manager - Golf Apparel/Footwear - ,

Sure, becoming the best at anything is serious business. But who says you can't have fun along the way? At Nike, we've always believed that the only way to stay focused is to stay in touch with what's important. In our Golf division, that means listening to the needs of the players and fans. It means remembering that golf is more than a game. It's a passion. It can become an obsession. And, for us, it's a way of life.

As our Consumer Experience Program Manager for Golf Apparel/Footwear, you'll be responsible for the execution of Nike Golf shop & fixture coordination from request, review and implementation. You'll be involved with database management; updating and quarterly merge with the sales account database; budget forecasting; purchasing; invoice and inventory management; transportation logistics and approval, and installation vendor management. You'll also be relied on to manage the strategic development, approval and implementation of Nike Golf corporate-category fixtures, Brand drivers, and initiatives established by the Nike Golf leadership teams. You'll participate in the long-term Retail Brand Marketing strategic development and serve as a Retail Brand Marketing representative within category business attack meetings to develop programs that elevate the category within the marketplace. You'll establish seasonal go-to-market plans and sell-in strategies for the category, creating a deep connection with Nike Golf Account Marketing with regard to channel distribution. You'll also be relied on to represent Nike Golf Marketing in category Retail Brand Marketing attack meetings, being the voice of retail/commercial viability in all cross-functional meetings. You'll be responsible for presenting to large groups, writing a functional brief for each project and managing all program activities from concept through implementation. You'll be charged with simplifying and elevating the level of the Consumer Experience process through strong partnership with Nike Golf business units and Consumer Experience Specialists. You'll also develop, supervise and monitor budgets and program activities that support metrics and seek efficiencies within the category. In addition, you'll work with Image Design to ensure all collateral materials are completed and ready for distribution with each graphic package delivery.

Consumer Experience Program Manager - Golf Club/Equipment - ,

As our Consumer Experience Program Manager for Golf Club/Equipment, you'll be responsible for the execution of Nike Golf shop & fixture coordination from request, review and implementation. You'll be involved with database management; updating and the quarterly merge with the sales account database; budget forecasting; purchasing; invoice and inventory management; transportation logistics and approval, and installation vendor management. You'll also be relied on to manage the strategic development, approval and implementation of Nike Golf corporate category fixtures, brand drivers and initiatives established by the Nike Golf leadership teams. You'll participate in the long-term Retail Brand Marketing strategic development and serve as a Retail Brand Marketing representative within category business attack meetings to develop programs that elevate the category within the marketplace. You'll establish seasonal go-to-market plans and sell-in strategies for the category, creating a deep connection with Nike Golf Account Marketing with regard to channel distribution. You'll also be relied on to represent Nike Golf Marketing in category Retail Brand Marketing attack meetings, being the voice of retail/commercial viability in all cross-functional meetings. You'll be responsible for presenting to large groups, writing a functional brief for each project and managing all program activities from concept through implementation. You'll be charged with simplifying and elevating the level of the Consumer Experience process through strong partnership with Nike Golf business units and Consumer Experience Specialists. You'll also develop, supervise and monitor budgets and program activities that support metrics and seek efficiencies within the category. In addition, you'll work with Image Design to ensure all collateral materials are completed and ready for distribution with each graphic package delivery.

Go To Market Producer - ,

Mind readers wanted.

But you knew that already, didn't you?

As our Go To Market Producer, you'll develop and produce effective Go To Market (GTM) materials that reflect Nike Brand standards. You'll manage web-enable content and drive proactive outbound campaigns that will leverage nike.net as a selling tool. You'll create and execute impactful and engaging GTM sales tools. Projects may include supporting seasonal Brand stories, GTM Meeting materials, photo shoots, showroom concepts, and nike.net homepage and applications. You'll also partner with internal and external team members to ensure the projects are cohesive, on time and on budget. You'll coordinate GTM photo shoots, develop collateral brochures and interactive selling tools for GTM and nike.net with outside vendors. You'll regularly attend Brand design meetings to incorporate current visual centers and design strategies into GTM sales tools. Furthermore, you'll act as an advocate for Sales, balancing design expectations with the budget to drive presentation excellence. You'll coordinate activities to web-enable GTM content for use on nike.net. This includes creating content that can be leveraged across the Asia Pacific Region and also assisting individual countries in the modification/creation of content for their specific needs. You'll assist countries in the execution of outbound campaigns. This may include managing the regional calendar of GTM campaigns in alignment with seasonal events and other Brand communications and may also include identifying products for the campaigns and creating selling tools to support them. You'll also keep current with software and hardware trends and technology. You'll attend relevant technology and design conferences. In addition, you'll maintain knowledge of the athletic industry, retail and design trends and maintain partnerships with technology partners and production vendors.

Retail Brand Manager - Action Sports - ,

Mind readers wanted.

But you knew that already, didn't you?

As our Retail Brand Manager, you'll build global strategic retail plans in collaboration with the leadership team for Nike brand doors and Nike's involvement with Nike Inc. multi-brand doors (ex. develop a retail plan for China and drive execution with regional retail leadership or identified partners). You'll also build specific retail project door plans with Nike brand/regions or Nike Inc. multi-brand concepts, such as the Action Sports lead on the Whistler retail door. You'll connect with the Regional team to represent the Nike "action point of view" and oversee merchandising plan and retail space design. You'll be the Nike brand Action Sports lead on Nike Inc. retail doors. You'll connect with the Nike Inc. Retail team (Hurley/Converse) and work on projects (ex. Laguna multi-brand concept door). You'll oversee the execution from merchandising to retail space design. You'll also be the Nike Action Sports lead for Nike retail strategic plans and work with the Nike Retail team to position Nike action brands in Nike retail appropriately. In addition, you may also work around specific retail projects or fixture plans at the prototype stages.